The Ghana Football Association has unveiled the official mascot for the Women’s Football Strategy.

“Asantewaa the fearless” represents inclusiveness and product diversity.

The Women’s Football Strategy, which was launched in July this year, seeks to offer pragmatic programmes and interventions towards the development of Women’s football for the next football cycle.

With the theme “EMPOWER HER GAME,” the Women’s Football Strategy will run from 2023 to 2026 with major attention focused on grassroots development and promotion of the women’s game.

The strategy, headed by Head of Women’s Football Development at the Association, Ama Brobbey Williams, will aim at enhancing and developing a brand strategy for women’s football.