Peugeot announces the start of production at the Silver Star Auto assembly plant of its globally acclaimed SUV, the Peugeot 3008 and the all-new 1-ton Peugeot pickup, the Landtrek.

This great achievement marks a new milestone in the partnership with Silver Star Auto in Ghana. Indeed, after a commercial partnership that started in 2019, Silver Star Auto imports and distributes a diverse range of Peugeot and Citroën models responding to various mobility needs and offering an outstanding driving experience to our customers in Ghana.

With over twenty-five years of experience, Silver Star Auto has a strong heritage and presence in the Ghanaian automotive market with nationwide service outlets that meet the sales and after-sales needs of Peugeot and Citroën clients. The Silver Star Auto Assembly plant is owned by Kalmoni Family and has the initial capacity to produce in SKD (Semi Knock Down) 4500 cars annually.

“We are delighted to announce a new milestone with Silver Star Auto as we enter in a new phase in our partnership that will contribute to the growth of the automotive industry in Ghana. We see tremendous potential and opportunity for our brands in the country, and are looking forward to serving customers with the most suitable mobility solutions” said Mr. Samir Cherfan, Chief Operating Officer, Stellantis Middle East and Africa.

CEO of Silver Star Auto, Mr. Asad Nazir said “We are proud to start assembling Peugeot vehicles in Ghana in our Silver Star Auto plant. The Peugeot brand has a very high-quality offering, with vehicles that are fuel-efficient, economical, and are built with enhanced safety features. We are committed at Silver Star Auto to deliver vehicles that meet the expectations of today’s knowledgeable, demanding and discerning customers.”

With a proud cumulated heritage of 1,000 years, Stellantis is home to a full portfolio of storied brands that have graced the road and conquered the podium in the world of motorsport. Founded by visionaries who infused these brands with passion and a competitive spirit, Stellantis has products that cover the full spectrum of market segments from luxury, premium and mainstream passenger vehicles to SUVs and light commercial vehicles, as well as dedicated mobility, finance, and parts and service brands.

Silver Star Auto is the exclusive assembler, importer and distributor of Peugeot and Citroen brands in Ghana and also offers a diverse range of Peugeot and Citroën vehicles including SUVs and LCVs.

The Silver Star Auto assembly plant will produce the globally acclaimed SUV, the PEUGEOT 3008 and the all-new 1-ton Peugeot pickup, the Landtrek.